Download PDF Mayday: How Warring Egos Forced Qantas Off Course, by Matt O'Sullivan
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Mayday: How Warring Egos Forced Qantas Off Course, by Matt O'Sullivan
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The inside story of how Qantas flew off course—a story of big egos in a high-stakes fight for supremacy of the skies, and of a company of tribes at war with itself. Power-plays, public spats, strategic blunders, betrayal, and revenge: the fall of Qantas has more intrigue and drama than any in-flight movie. How did a national icon become a national liability? Founded in 1920 by two WWI pilots and a grazier, the "Flying Kangaroo" is one of the oldest and most respected airlines in the world. Famous for never having lost a jet aircraft in flight, in late 2014 Qantas had a crash of a different kind, recording one of the largest losses in global aviation history. A sequence of crises on the ground and in the air have all taken their toll. At the center of the decline has been Alan Joyce, controversially appointed CEO in 2008. His supporters applaud him for tackling problems ignored by his predecessors. His critics accuse him of unconscionable mismanagement and irreversible damage—from ongoing feuds with predecessor Geoff Dixon and Virgin boss John Borghetti (a one-time leadership rival), to a botched bid for government aid, Joyce has had the roughest of rides. Mayday takes us behind the headlines, to tell the full story of a company at war with itself, and the world. Senior journalist Matt O'Sullivan tells us what was happening on the Qantas executive floor as QF32 threatened to fall from the sky; documents the incredible story of the airline's numerous failed forays into Asia; and reveals the truth behind Joyce's infamous 2011 decision to ground Qantas' entire fleet. Compelling and informative, Mayday is the definitive account of the high stakes fight for supremacy of the skies.
- Sales Rank: #1315829 in Books
- Published on: 2015-09-01
- Original language: English
- Dimensions: 8.50" h x .90" w x 5.50" l,
- Binding: Paperback
- 288 pages
About the Author
Matt O'Sullivan is the deputy business editor for the Sydney Morning Herald and The Age, has been writing on the aviation industry for more than seven years. He has also worked for the Australian Financial Review and for national newspapers in the UK such as The Times and The Independent, and in New Zealand for the Dominion Post.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Interesting and compelling
By Brett Middleton
Worth the read as it tells what can happen at a boardroom level.
Hard at times to put the book down !
1 of 2 people found the following review helpful.
average and disappointing
By Hotelsaremylife
Was expecting a nsw ""Eddie O" book and story line.
Really doesn't do justice to the corporate backstabbing and corporate lifestyle.Few in depth stories and anaylsis.
Few where are they now notes/chapters .
Nothing really spellbinding.
Dixon was obviously grossly overpaid. The current CEO even more overpaid.
I was expecting more. I feel this is a really lightweight story. Needs lessons from 4corners and the ABC.
0 of 0 people found the following review helpful.
Three Stars
By ian broom
Very interesting on what goes on behind closed doors
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